Live transfers in the insurance industry

First lets understand what is live transfer. A live transfer is the process of handing off a live call between a lead and a call center rep to a call buyer who then takes over the call to speak with the lead. Typically the call center rep either receives an inbound call or places an outbound call to connect with a lead. The call center rep then collects additional information about the lead before dialing out to potential call buyers. Once a buyer picks up, the rep introduces the lead and the call buyer before dropping off the line. Finally, the call buyer then receives the full lead details that were collected by the call center rep in the form of a data lead. Insurance industry consider live transfers to sale insurance, qualify leads and to increase overall sales.

Lead generation in insurance sector with live call transfers –

When marketers think about lead generation, chances are they are thinking about customer acquisition tools like web forms, surveys, social media appeals, and the gamut of other online lead generation tools that have saturated the market over the last several years. While there is no doubt that these tools can be successful in increasing your customer base and boosting your sales program, it is important for marketers to know that online leads are not their only options when it comes to entering into the lead generation space.

Live call transfer leads are a type of lead generation where calls are directed to your insurance sales agents in real-time. This is how it works: Insurance leads are qualified through a number of means (including online), then call centre staff call these leads to begin the conversation and further qualify the prospects. Finally, once the prospect has confirmed their interest, they are transferred directly to your sales staff in real-time to continue that conversation and capitalize on their previously established interest.

In short, when you run a live transfer leads campaign, your sales team can experience an influx of inbound calls consisting of people who are qualified, interested, and have already begun the conversation.

Now when it comes to live transfers, there are 3 significant reasons why insurance companies should run these campaigns through a professional contact center

1. They are immediate

One of the golden rules of online lead generation is to capitalize on your leads while they are “hot”. This can be difficult because if you do not have the right balance of leads coming in and sales agents to manage those leads, the downtime between acquisition and follow-up will be significant. Live call transfer leads take this component out of the equation, as leads are transferred immediately to your sales team during business hours for them to convert into instant sales.

2. Guaranteed interest

It goes without saying that qualified leads will have an interest in learning more about your product or service. What is important to recognize, however, is that these leads will be in the right frame of mind when they connect with your sales team and be ready and open to discussing how your organization can help them to address their needs.

3. Leads are pre-qualified

Qualifying leads is so important to the lead generation process. Not only will it save your sales team from having to filter through individuals who do not qualify for your particular offering, but it will also help you build a stronger list of potential prospects.

While web forms, surveys, and social media campaigns are all great ways to qualify leads in an increasingly digital age, no method will allow prospects to be more thoroughly qualified than a conversation with that individual about their background, their needs, and their level of interest in your product or service. Using live call transfer lead generation can increase the likelihood that the leads coming through to you are of the highest quality.