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Telesales and telemarketing are quite similar yet quite distinctive from each other. Telesales is the art of selling goods to people by communicating through phones. It is pursuing people to buy a certain product by telling them about the product through a phone call. The people are considered as potential customers who can buy the product or the service.
The call representative in this becomes a salesman. He or she needs to have strong communication skills along with strong pursuing skills. For telesales, communications and sales both need to have a strong impact on a person. The tone of the communication is maintained to be informative, persuasive, and advisory. The call representative or the telesales men or women needs to be friendly and supportive.
Telemarketing on the other hand is solely based on increasing the reach of the product. However, it also considers converting more sales but it is the secondary motive on a fundamental level. Telemarketing focuses on building leads while telesales is focused on building sales. Telesales in call centers is an old concept.
In telemarketing, the agent does not necessarily create sales. But he or she focuses on creating new opportunities for sales. It can indirect as well as direct.
Concept of telemarketing
As discussed above, it is about creating opportunities rather than creating sales. Telemarketers try to increase their brand reach and visibility through phone calls. Various organizations have separate call centers for the same purpose. The concept of telemarketing works on a few main criteria which are;
• The main focus of telemarketing is to create interest in the brand. This can be done by specifying the profitable characteristics or by mentioning the problem-solving aspects of the product or service.
• Next is one of the very crucial steps which is recognizing the leads for sales. Leads and sales can be two different entities if considered in different scenarios. That’s why it is worth mentioning that telemarketing creates leads while telesales creates sales.
• Next is extracting information from the current customers regarding the new trends. Any trend or hotspot wave can affect the product in various ways. So marketing also considers detecting the changes in the current market space of the brand. Telemarketing comes as an amazing tool for this purpose.
• Last but not least is extracting customer feedback. Along with it, providing new information to the people is also included in it.

As businesses expand their market overseas, the need for a reliable and competent outsourcing partner is essential in the path of their growth. From customer care support to data entry services, the BPM companies have become the lifeline of every company irrespective of their sizes. However, the demand for outsourcing has been immensely increased over the decade that led to the growth of a multitude of BPO service providers. With the variety of options available for BPO agencies, it is crucial to choose the right service provider for the company.
For a company to thrive in the global market, it should maintain a smooth and manageable workflow for its completion of essential tasks. The main point that needs to be focused on is a better utilization of resources. The solution lies in delegating the back-office functions to a service provider that is pro in these tasks. One of the biggest benefits of hiring a BPO is that a company can streamline various office functions at a time. Outsourcing is way better than appointing an in-house team for conducting these tasks. It is not only time-consuming but also huge capital investment is incurred in the process. Hence, it is very important to research beforehand while choosing a BPO service provider for a company.

1. Experience
   It is very essential to choose a firm that comes with a hefty experience. An experienced BPO service provider will have domain expertise and the knowledge to deal with challenging situations in the business processes like data entry and other business functions. The experience of the firm also helps them to provide a competitive edge in the market over other companies that offer similar services.
2. Security
   Data security is the most vital aspect to consider while selecting a BPO partner. While outsourcing, a company shares much sensitive information with the third-party service provider. Hence, it is very important to check whether the company has top-notch security policies like a non-disclosure agreement, strict service level agreement, etc. The companies must ensure that the outsourcing agency must have the latest cybersecurity devices that measure data security.
3. Strength of the Firm
   One of the important reasons for consideration while choosing a BPO service provider is the availability of skilled resources. The outsourcing firm should have qualified professionals for delivering the work on time. Always check the resources before selecting any firm for outsourcing.
4. Technology
   The intervention of the latest technology is proven to improve the efficiency and productivity of the BPO service provider. Make sure that if the firm is not using the latest technologies but the technologies must be relevant to the business process they are working on. A BPO company can be more successful when its integrated approach will work holistically in its every office function.
5. Scalability
   A scalable BPO service provider is important in terms of facilities and resource strength. In the lean season, scalability is important to cater the desired products to the clients without increasing the different overheads to the business. Every company should choose a scalable outsourcing partner while expecting a better commitment towards the outsourced business activities.
6. Infrastructure
   A good infrastructure is indeed an essential factor for a BPO service provider for setting up their exclusive teams and the equipment. Infrastructure like high-speed internet, phone connectivity, hardware, software, etc. is required for the smooth operations of their workflow. The importance of infrastructure is directly related to the smooth delivery of BPO services.
7. Quality Assurance
   Quality assurance is the most important aspect that needs to be considered while selecting a BPO service provider for a company. Quality of data shared by the companies is essential as companies rely on the data for many critical decision-making processes. Hence, the outsourcing company needs to follow strict quality assurance while strictly adhering to data breach policies.